Our Services

Our core service areas cover Business and Client Development, Brand Development (see separate section on “Branding”), Marketing and Communications.

At Equibloom Asia, we will listen intently to your requirements, and we will explain to you how we plan to proceed with planning and execution ahead of any start date.

 

Business Development (BD) / Client Development (CD)

Our goal is to generate new revenues streams as well as protect and improve your current revenues.

All the planning and action initiatives are grouped under business development (for new client pursuits) and client development (for your existing client base).

Effective business development, or acquisition of new business, always starts with documented planning.

If done properly, your business plan can be an effective road-map that offers clarity in terms of direction, growth and new client targets.

Client development may involve acquisition of new business through cross-selling within your existing client base. It also involves protecting and deepening existing client relationships using important methodologies associated with client feedback and other action initiatives to improve client service throughout the firm.

We understand that BD and CD can be organised and structured differently within law firms, and it varies from firm to firm, but we have the experience to adapt accordingly.

 

Other services within this area include the following:

  • Business development planning for specific legal practices
  • Practice development initiatives
  • Managing Proposals/ Pitches/ RFPs
  • Developing client presentations, and coaching on tactics and techniques

It is important to define a scope of work for BD & CD, depending on the needs of your firm, and we can work out an arrangement based on monthly retainer or one-time transaction. 

Note: We respect the confidentiality of all matters relating to your clients and we will enter into a separate confidentiality agreement (in addition to the retainer agreement) before we undertake any work in these areas]

 

Marketing

Is your firm visible enough? Are your achievements going unnoticed? How can you increase your visibility in the market using creative techniques? We can answer these questions for you, and work wonders for your firm!

We offer a wide range of marketing services. (We realize that not all of these may be applicable to your firm.)  

Our Marketing Services:

  • Content marketing
  • Market visibility strategy (profiling)/ marketing campaign
  • Social media publicity
  • Ranking and awards (featured below)
  • Communications/ PR (featured below)
  • New practice planning and launch
  • Formulating smart marketing metrics to measure ROI (return on investment)
  • Advertising strategy (how to create maximum mileage and cut wastage)
  • Corporate events & Internal events
  • Development & Management of Website (including mobile website)
  • Website content strategy
  • Marketing collaterals (website, brochures, etc)

 

Featured Areas:

Ranking

Your law firm has a reputation, whether you actively look after it or not. Your reputation, or that of your partners or up-and-coming lawyers, is a valuable asset that must be protected and enhanced with every opportunity.

Awards and ranking within the legal sector has gained prominence in recent years due to increased awareness of how they are influencing the buyers of legal services (especially within the B2B segment). 

These days it is common for buyers to consult reputable ranking directories to identify law firms to be approached or to form a line-up of firms to be invited for participation in a RFP process. 

We are adept at coaching partners on best practices to ensure they completely understand the criteria, as well as how the points are apportioned between different sections in the submission (and between different directories), and communicate strategies to dictate the development and positioning of content.

The following are some of processes involved:

  • Understanding how the criteria works and how to maximise scores in various sections
  • Formulating a strategy best suited for selected practices or the entire firm
  • Drafting an impactful submission
  • Post-submission monitoring of progress and maintaining momentum of updates

 

Communications/ PR

  • Do you have a communications plan or a PR campaign?
  • Are you always on message? 
  • Are you using a variety of appropriate platforms for your messages?

We can assist you to develop a plan with clearly defined primary and secondary messaging for the Firm and /or selected practices. 

We can draft all your media releases and news updates for your website and this can also be easily integrated with your social media channels.

We can collaborate with journalists from various media platforms including mainstream, industry-specific, broadcast and regional news-wires.

There is no limit to what you can accomplish by means of a good PR campaign!

 

Content Marketing

Content marketing should be viewed as an essential part of your firm’s strategy, and can be an invaluable tool for reaching new clients. Most people nowadays rely on Google to get information about anything and everything, and this includes legal issues.

By publishing engaging and relevant content on a number of common legal problems, you can raise your profile and establish your firm as a local authority on certain legal issues.

Our content marketing services include:

  • Reviewing and drafting articles and blogs for your website
  • Videos for your website, or to send to clients via emails
  • Informative webinars which can be offered as a free special event on your website
  • Emails for your subscribers

We will be happy to develop an effective plan for your content marketing needs.

 

Digital Marketing

This is not something new! It has been around for many years except that in this day and age, everything connected with the internet or online platforms is branded as “digital”. 

If your firm isn’t taking advantage of digital marketing, you are missing out on a golden opportunity to increase your visibility in the market. 

Here are a few digital marketing trends we can help you with:

  • Social Media:

We’re not just talking about “doing” social media, as in haphazardly posting on LinkedIn, Facebook or Twitter. We will focus on generating traffic using a variety of sophisticated techniques.

  • A Fully Responsive Website

The appearance and functionality of your website is crucial. It needs to be professional, informative and helpful, with easy-to-find contact information. These days, it’s also imperative that your site is mobile responsive.

  • Search Engine Optimization: 

The vast majority of potential clients will conduct a Google search before deciding on which law firm to approach first. What this means for you is that your website needs to be at the top of the rankings, and easily found.

Equibloom Asia has the knowledge and expertise to help you with all of your digital marketing needs.

 

Marketing Collateral

Promotional literature is a well-established method that can help your practice grow, including although not limited to:

  • Development of marketing collaterals (firm and practice brochures) 
  • Website content management
  • Professional biographies of lawyers

 

Operational & Management Support

New Office Opening

Are you an international firm looking to set up an office in Singapore? Do you need urgent help in setting up a temporary office, obtaining a lease for new office premises, renovations, IT essentials and support, recruitment of essential staff, lawyers, etc?

We can help!

(Note: This service is only currently available in Singapore.)

 

Cost-Cutting Measures

We can provide an independent pair of eyes to examine all your areas of expenditure and to make recommendations to the management to cut costs in specific areas with justifications, and without compromising operational or BD and marketing related aspects.

 

Lateral growth plan

Do you wish to develop a lateral growth plan? Talk to us.

 

Corporate Social Responsibility

Are you considering whether to appoint a CSR officer or outsource it to a service provider?

We understand your concerns, as this is not an area that’s going to keep someone busy throughout the year and may not justify any headcount growth.

Talk to us about your plans. We can help you plan your CSR programme on an annual basis. This includes identifying suitable projects and events, and managing the workload.

We can also develop your annual CSR report if necessary.

 

How We Can Work Together

There are a few ways we can work together. 

We offer retainers on a monthly basis or ongoing support. It can also be as a one-time transaction or a contract. It really depends on your requirements. We are able to customize support to fit your ongoing needs.

 

  • Retainer or contract
  • Customised Support
  • Senior level supervision for existing BD team
  • Mid to junior level support

 

You may need short-term or long-term support in a numbers of areas (outlined above).

We are able to work out a tailored scope of work with you and offer a retainer arrangement based on fixed fess and number of hours per month.

Let us know what you need and we’ll deliver results to your satisfaction.